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| using the Nike program during show |
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| 360 Beiträge - Fingerwundschreiber
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Last summer, Nike opened an invitation-only training facility on Grand Street in Lower Manhattan where glossy-magazine-ites do yoga Nike Air Max 90 Femme Noir and work out with assorted models and other influencers. A few seasons ago,Nike Air Max 95 Womens for fashion week, the company created a “concierge” program to keep editors fit Nike Air Max 2016 Femme as they went to London, Milan and Paris (a time when exercise and healthy habits Nike Air Max 90 Donna Nero notoriously go by the wayside). Among its devotees are Cindi Leive, the editor of Glamour; Stefano Tonchi, the editor of W; Michael Carl, fashion market director of Vanity Fair; and Ariel Foxman, editorial director of In Style.
“There’s no sense of a quid pro quo,” Ms. Leive said. “It never feels grasping.” It is presented, rather, as an experience Nike can finesse for its fashion community, just as in the larger world it has created Nike Training Club and Nike Run Club, free apps that suggest tailored training programs for members.
However, as a result of using the Nike program during shows, Ms. Leive acknowledged she was more likely to post pictures of herself on Instagram Nike Air Max 2016 Dames“in head-to-toe Nike gear” provided by Nike, running in the Paris half-marathon, Nike Roshe Run Mujer which she has done twice during fashion week, among other activities. Though Nike Air Max 90 Hombre she said she did not consider Nike a fashion brand, the visual of a major fashion editor implicitly endorsing Nike by wearing it sends a powerful message to her 17,700 followers, as she admitted. Both Mr. Tonchi and Mr. Carl acknowledged that they, too, wear more Nike now than they used to.
The effect of all this is simple: While Nike may not overtly identify itself as a fashion brand, and while traditional runway names may not see it as a competitor, to consumers considering what piece of clothing to buy, it increasingly seems like one and the same.
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| Beitrag vom 01.11.2016 - 06:00 |
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| Beiträge
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| MariahWang1992 |
01.11.2016 - 06:00 |
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| xiaoyang |
10.11.2016 - 04:41 |
