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| 923 Beiträge - Forenjunkie
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In early February 2016, adidas —in collaboration with female influencers and athletes — launched Nike Air Presto Femme a women-only running shoe. Introducing the PureBOOST X, made for the "new-age athlete." But who is that exactly, and what makes this shoe different for this target?
Over the last five to 10 years, the fitness conglomerate has Nike Air Max Classic BW Dame noticed a new type of athlete emerging in the market. No longer is it a requirement of these ladies to compete professionally but rather create new paths in their personal lives, conquering challenges and climbing new heights of their Nike Air Max 1 Dam own. Whether that's exemplified by a lawyer-turned-fitness-instructor who is now training for a 100-mile ultra marathon, or an individual who couldn't run a mile Nike Roshe Run Femme Fleur five years ago and is now participating in half-marathons around the world, these females are giving new meaning to the term athlete. The brand described this drive of life as "having no off-season" and these women as "redefining Nike Air Max Zero Dam sport on their own terms, every single day." And out of that premise came PureBOOST X.
What we love: The stylish look that many running shoes lack, form-fitting midsole thanks to a floating arch, and the added bounce from the BOOST Nike Cortez Donne foam.
The process began by understanding what these everyday athletes wanted in a performance running shoe. "Women runners want something that is the ultimate combination Adidas Gazelle Womens in performance and style, with no compromise," explains Jennifer Adidas Superstar Mens Black Thomas, senior director for global brands, running, at adidas.
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| Beitrag vom 08.02.2017 - 06:22 |
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