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| 923 Beiträge - Forenjunkie
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So the dust has settled for another year on one of the biggest dates in the streewear and sneaker calendar: Air Max Day. Every year, the Swoosh celebrates the release of the first ever Air Max sneaker on March 26, and every year they do something special.
But this year was different: Nike Air Max Thea Dames in 2017 the original Air Max turned the big 3-0 and Nike unveiled a steady stream of quality releases to celebrate. From updating key classics to Adidas Superstar Dam Svart bringing back old icons and releasing the certified people’s favorite, a lot went on.
This year also marked the point when Nike came a step closer to us Nike Free 3.0 V4 Womens actually walking on air with the release of the all-new VaporMax. The sneaker lived up to its hype – so much so that the COMME des GAR?ONS collab already got a Nike Air Max 90 Damen Blumen re-release just after the OG dropped and got shot across the community (view our round up of the best styled shots here).
Here’s our round up of everything else that went down across Highsnobiety through March for Air Max Day. To get started, here’s streetwear and sneaker grandee, Gary Warnett, in our latest Conversations podcast on the legacy and importance of Air Max.
Before VaporMax dropped, we went inside one of the most secretive buildings on the Swoosh’s Beaverton campus: the AIR Manufacturing Innovation (AMI) facility Adidas Gazelle Dam where, for 35 years, Nike has evolved and manufactured its patented AIR technology.
We then deep-dived into the story of how Nike invented its latest Asics Gel Lyte 3 Femme sneaker alongside an interactive guide to the silhouette. We took a closer look at one of the first VaporMax collabs to surface from the industrial designer Nike Air Max Thea Womens and long-time Nike collaborator, Marc Newson, before German rapper Ace Tee showed us why Nike VaporMax is the future. We also got an exclusive chat with French Adidas Gazelle Womens rapper Joke about their second album, their new single, and why he’s into the VaporMax as well.
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| Beitrag vom 21.06.2017 - 07:21 |
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