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| 923 Beiträge - Forenjunkie
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For the purposes of this history, I’ll focus on the running shoes since the Nike Air technology was originally built for Adidas Superstar Mujer Blancas competitive track athletes. It’s also important to emphasize how Nike marketed the extra cushioning as a good thing for all runners. This claim has proved to be rather dubious in recent years. Experts say shoe companies like Nike are to blame.
“Part of the problem is the shoe industry as a whole does a really horrible job of matching footwear to feet,” physical therapist and biomechanics expert Jay Dicharry, told The Atlantic last year. “All the methods used to fit feet to shoes don’t really hold up as valid ways to classify runners and to match shoes.”
Along those lines, the main thrust of Air Max innovation Nike Air Max 95 Femme boiled down to the grand American ideal that more means better. This philosophy is wonderfully expressed in the now iconic Air Max ads from the 1990s. Even the aesthetic of simple black text on stark white backgrounds emphasizes Adidas Superstar Womens Blackthat simple but bold formula. You can see this Madison Avenue tradition as far back as the Mad Men-era Volkswagen ads and continues to this day with pretty much every Apple ad in the past ten years.
The “Even More” concept evolved from there in absurd new ways. While the original Air Max from 1987 brought more visible air volume into the mix, subsequent brought brought both more visibility and more volume. The Air Max 90 (pictured above to the left) included a slightly larger air pack and a very slightly bigger window. Ditto for the Air Max IV, also known as the Air Max BW (pictured above to the right).Adidas NMD Femme The colloquial “BW” refers to “Big Window,” since the window into the air is... extra big.
It gets crazier from here on out. In 1991, the same year of the Air Max BW, Nike came out with the Air Max 180 featuring an “Air-Sole to outsole Adidas ZX Flux Damen with no interruptions.” In other words, you could see the sack of air cushioning from the bottom of the shoe as well as the side.
Then came the Air Max 93 with visible air that wrapped around the whole heel of the shoe. This pouch looks like a more symmetrical Millennium Falcon.
It does look very cool, and I would’ve died to own a pair like the rich kids in my fifth grade Adidas NMD Womens class. But did the Air Max technology really make them run faster and jump higher? Nike didn’t exactly say.
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| Beitrag vom 31.07.2017 - 07:50 |
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