| Autor |
|
|
|
|
| 923 Beiträge - Forenjunkie
|
|
|
Following its initial release in 1987, the Air Max 1 eventually became one of Nike’s most important canvases for collaboration, and a driving force in the ever-evolving sneaker scene. Over its 30 years (and counting) in the market, the Air Max 1 has prompted some truly clever partnerships with stores and artists from around the world. Honoring some of the most Asics Gel Lyte 5 Mujer important collaborations in the Air Max 1’s history, Nike is releasing the Air Max 1 “Master.”
Inspired by the Nike mini-documentary Masters of Air, Vol. 1, the “Master” fuses a variety of collaborations that have excited Nike’s worldwide Air Max fanbase over the years; with so many different colorways incorporated on a single shoe, fans of Nike’s notable “What The” series should also feel right at home with this homage.
While there are several pivotal styles in the mix, notable cameos on the “Master” include hits from past Air Max collaborations with Kid Robot, Amsterdam’s Patta and Parra, Tokyo’s atmos, Hong Kong’s CLOT and others. Naturally, the silhouette also pays tribute to the Air Max 1 that started it all, incorporating the OG’s University Red on the toe. Check out the video below for the full credits.
Releasing during Nike Air Max 90 Womens Pink Nike’s month of Air Max festivities—culminating with Air Max Day on March 26—this tribute to three decades of fans, retailers and collaborators is a must cop for casual fans and collectors alike. Head over to Nike for more information.
Today, sneaker collaborations fill the e-pages of Highsnobiety, and it’s peculiar to imagine a time when these partnerships were not commonplace.
In 2000, California surf brand Stussy partnered with Nike to produce two limited versions of the Air Huarache. This partnership was years ahead of its time, and created an important precedent that opened a space for smaller, independent brands to work with bigger, more established names like Nike. “Collaboration” was far from the enticing, marketing buzzword that it is today, as the Adidas NMD Donna audience for sneakers was much smaller in the late 1990s and early 2Nike Cortez Donna 000s. After Stussy got the ball rolling, Japanese retailer atmos joined up with the Swoosh in 2002 to create a unique version of the classic Air Max 1. The team at atmos added an unmistakable “Safari” motif to Tinker Hatfield’s now-iconic design, which is today considered one of the greatest versions of the Air Max 1 to date.
A year later, in 2003, atmos again re-worked the Air Max 1, giving fans a new “Viotech” version with a purple and mixed brown theme. Japanese retailer atmos was quickly gaining acclaim in sneakerhead circles, firming up a strong foundation of collaborations with Nike. Jumping forward to 2007, the atmos x Nike Air Max 1 “Elephant” arrived on the scene as part of a “Zoo” pack. While the Air Max 1 “Elephant” is only one example of Nike’s Asics Gel Lyte 5 Femmekeen eye for collaboration, especially in streetwear culture’s early Nike Air Max 95 Womens days, last year Air Max fans used their votes to resurrect the sneaker for 2017. Speaking to Nike, atmos Creative Director Hirofumi Kojima noted: “Of course it was a great pleasure and the greatest honor for a person whose job is about sneakers. To be honest, I did not realize the significance of the event at first, but a lot of celebratory remarks from the staff and my friends made me realize it.”
|
| Beitrag vom 17.11.2017 - 07:45 |
|
