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The Salesman And The Art Of Misdirection | A Self-Improvement Article There are two common myths surrounding salespeople nike flex 2016 rn womens uk , one held by the public, the other held by those within the profession itself. The first is harmless, because no one believes it anyway; the second is harmful, because many salespeople buy into it. The first myth goes something like this: salespeople are slick as oil, smooth as sin and fast as a cardsharp. They talk rapid delivery, with one hand around your shoulders and the other in your pocket. The only sin they are not guilty of is boredom. And of course they can sell anything to anyone, even refrigerators to Eskimos...which we now know is definitely not true - I mean, Eskimos don't have power points, do they? Obviously this myth is just a myth, and everyone treats it as such. No harm done. Now for the second myth, one that I consider quite sinister. Consider for a moment any books you may have read about selling, or any seminars you may have attended. They all, without exception, promulgate the myth of the modern salesperson as hardworking, honest, a pillar of society who always has the customer's best interests at heart. Of course he also believes in God, helps others, does good deeds, has outstanding family values and mows the lawn every second Sunday...in short, he is whiter-than-white, holier-than-thou, and purer than the Virgin Mary. Well nike air max 2017 for sale , I've been in sales for over forty years and I've yet to meet such a salesperson. I've met some of the best and you know what?... they are all flawed, some of them badly so. OK, you say, the myth of the "honest salesperson" is just an ideal; something to live up to. Well, maybe; but that's not how it is presented. Listen to the sales trainers. They will tell you, amongst other things, that the top salespeople don't tell lies. Absurd as it may sound, sales trainers and authors and a great many salespeople actually believe this. And it is absurd because everyone, from the Prime Minister (especially the Prime Minister) down tells lies. 94% of British women admit to lying (US Playboy, April, 2004, p31); the rest just told a lie. And sales trainers are cut from the same cloth; they tell lies whenever they tell us that good salespeople don't tell lies. Indeed sales trainers go considerably further, and state that no matter how bad things get these "good" salespeople just keep going, as enthusiastic as ever. You know...when the going gets tough, the tough get going, that sort of thing. Well, I don't know where sales trainers get these ideas from. Perhaps they move in a more rarefied orbit than I do, because the salespeople I know are all too human; they can and do get discouraged; they can feel negative, just like everyone else. Reading the books and listening to the seminars, one is tempted to think that salespeople jump out of bed first thing in the morning, eager to go off to work and help their clients. Well, that's nice. But every once in a while nike air max 2017 uk , or more often, even the super salesperson has to drag herself out of bed, with the client's bests interests the absolute furthest thing from her mind; the only "best interests" in her mind being her own. Welcome to the real world! So let's lay the cards on the table. No matter what books and seminars may tell you, all salespeople (and all of the rest of us) tell lies. Now that's disgraceful, I know. But what is infinitely worse is when a salesperson (and anyone else) does lie, and then pretends he didn't. In other words, when he goes out and lies - and oh! he will - he will then bend over backwards, twist sideways and turn himself inside out, to justify himself. And that's the worst lie of all. That's where the real damage is done - pretending or believing that one didn't lie. This in the East is called delusion. In the West it is called a...well, we don't really have a word for it. I guess we could call it telling lies about lies. I call it living a lie - as opposed to merely telling one. Whatever you want to call it, lying to oneself is no way to excellence in selling, or anything else for that matter. Why? Because if you buy into that I-don't-tell-lies set of morals, you find you have to justify yourself every time you do tell a lie. And that's just dead weight. You are better off without it. The old adage, know thyself, holds just as true in selling as it does in every other endeavour. It means to know yourself, lies, kinks and all. There is much talk in sales circles about knowing your client, and that's all right, I suppose. At least it won't hurt. But you can dispense with that, because if you know yourself, you will know your client. Conversely, if you don't know yourself nike air max 2017 , you will never know your client. My first sales manager, a family man, a bishop in the Morman Church, was as good a person as I could ever hope to meet. He was also the best salesman I have ever met. When he sold his wares, he presented them as an extraordinarily good deal. This was, without a doubt a lie. The package was not a good deal. I know; I sold it too. It was overpriced, like so many door to door items, and the quality was just fair. Yet here he was, a great salesman who had won every award his company had ever offered, a man of virtue, a bishop no less, telling lies and misrepresenting his product. How could he justify that? He couldn't, and what made him a great human being, not just a great salesman, is that he didn't even try! He confided in me on at least one occasion, that he wasn't doing anyone a favour by selling that product. He could of course have done what a lesser person would do, he could have twisted it around in some way (human ingenuity knows no bounds) and proved to himself and everyone else that he was actually helping his clients. But he wasn't prepared to do that. He did what he did, and he lived with what he did, and in so doing he chucked off a great deal of dead weight, by not pretending to be what he wasn't. So the reali.
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Beitrag vom 27.07.2016 - 05:57 |
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| shoptexansus |
27.07.2016 - 05:57 |
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