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Few trainers are ever actually iconic, despite what marketing departments claim. But the Air Max not only owns that accolade, but also its spot at the head of the sneaker hall of fame. The Jordan may turn over more money; the Chuck Taylor may be more ubiquitous; but the Air Max is the one every kid begged his mum for.
On a trip to Paris in 1987, Nike Nike Air Max Thea Dames Zwart architect-turned-designer Tinker Hatfield Nike Air Pegasus 83 Femme stood outside the Pompidou Centre and was Nike Internationalist Femme struck by an idea for a new kind of trainer. One that would change the world of sneakers forever.
George Pompidou’s inside out architectural style led Hatfield to think about applying this to the air sole units, which had appeared in a few Nike styles dating back to 1978. By cutting away the foam on the midsole, the air bubble would become, for the first time, visible. The Air Max was born. The world of trainers changed forever.
The 1987 OGs don’t appear very often and when they do, they come with price tags commensurate with their history. And, frequently, 30 years of degradation since boxfresh hype hasn’t always been so rabid.
Three years after the original, Tinker Hatfield returned to the Air Max design with a view to modernising it. Additional eyelets offered the wearer the option of Asics Gel Lyte 5 Womens different lace configurations, to personalise Nike Air Max 2017 Dames their kicks, and ribbed side panels created a frame which drew the eye to the air bubble.
Red highlights were key to the original colourway, a shade that became known as ‘infrared’. The shoe typified trainer design for a decade and remains as popular today as it did in 1990.
Of the many Air Max 90 collaborations, none tops the 2004 hook-up with New York skate store Dave’s Quality Meats, who opted for a bacon-themed colourway of off-white, pink and red. Delicious.
In the mid 1990s a shoe arrived that, despite the family name, bore little resemblance to its father. The Air Max 95 had been stripped down to the sole and built up again from scratch, for a shoe that looked so aggressive you’d be nervous of inviting it round for Christmas.
This iteration was the first to feature the dual air bubbles Nike Air Max 2017 Femme at the forefoot, alongside the Nike Air Max 90 Mujer trademark heel bubble. Design wise, it was inspired by the human body, although that’s not obvious on first view; the midsole acts as the spine, eyelets were ribs and the mesh uppers represented layers of muscles and flesh.
The classic colourway featured bright flouro yellow accents – emanating from inside the air bubbles, the shoe appeared to glow from within. Nike re-released its OG colourway last year (below), but that also disappeared quick.
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| Beitrag vom 28.11.2017 - 06:58 |
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