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It’s been 30 years since Nike introduced visible Air cushioning to the world, and while it took years to perfect the groundbreaking technology, there is no denying that the Air Max series changed the sneaker world forever.
Throughout the last three decades, Nike has Nike Air Vapormax Damesintroduced various cushioning technologies in their sneakers, Nike Roshe Run Donna Grigie but few of them have had the staying power of the exposed (and constantly re-worked) Air-Sole unit that brought the Air Max line to life. What began as a revolutionary performance mechanism soon became a household name and an iconic symbol of street style. Think about it: While most sneakers tend to excel in one particular area, the versatility and continuous advancements of the Air Max range managed to win over competitive runners, weekend warriors and fickle sneaker enthusiasts.
As Nike gets ready to celebrate the fourth annual Air Max Day on March 26, 2017, the future is looking brighter than ever. But, before we get to that...read on for a brief history of Nike’s beloved Air Max series highlighting some of the sneaker's major milestones.
On March 26, 1987, Nike launched Nike Air Max 90 Dame one of their most groundbreaking designs, the Nike Air Nike Air Max 2017 Donna Max 1. Known now to some as the Air Max 87 and to others as the Air Max 1, this was the first sneaker to feature a visible Air cushioning unit in the heel of the shoe.
Centre Georges Pompidou in Paris Inspired by the skeletal structure of Renzo Piano’s avant-garde Centre Georges Pompidou in Paris, architect-turned-sneaker designer Tinker Hatfield came up with the idea of exposing the Air unit favored by Nike since the 1970s. Initially, the sneaker was a little too much for the marketing department at Nike HQ—after all how could they sell a shoe with a hole in the side of it? But, the revolutionary design was pushed forward and Hatfield, along with Mark Parker, ultimately set the direction for countless future designs
Nike’Nike Air Pegasus 83 Dames s TV campaign at the time (which featured the Beatles' Adidas Superstar Femme Blanche song "Revolution," the first time a Beatles song had been Adidas ZX 700 Femme used in a television commercial) encouraged wearers to “do something,” while print advertisements hyped the brand’s first-ever visible Air unit. Of course, the ads were also quick to highlight that the Air unit was three times bigger than the units found in previous sneakers, hence the name “Air Max.” This increased Air volume meant a more cushioned landing for runners as they hit the ground, but it didn’t hurt that the sneaker looked pretty damn cool.
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| Beitrag vom 25.10.2017 - 05:57 |
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